It is rare to speak to a business owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they are only concerned with “quality followers.” However, it’s generally the ones who only have a few followers who make this argument.
As a business owner why would you want more Twitter followers? Here are three good reasons:
1. More followers provide social authority. Just like any other ranking system, the higher your follower count, the more people (your customers) assume you are an expert-or at least someone interesting and popular. It may not be valid, but it’s the way it works in a world where there is a ranked list for everything.
2. More followers extend your influence. Twitter is the perfect tool for spreading ideas to a wider audience. If you have ideas worth sharing, why wouldn’t you want to spread them to as many people as possible? Twitter makes it ridiculously easy to do this. The larger your follower count, the faster your ideas will be spread and shared.
3. More followers leads to more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to sell your stuff. Whether it’s a brand, a product, a service, or even a cause, more followers provide the opportunity to generate more leads and more conversions. It is an excellent marketing tool for small businesses.
Before I share with you some suggestions on how to increase the number of your Twitter followers, I think it is important that first I should tell you how not to do it.
Don’t try to cheat the system and try to get instantly attract thousands of followers overnight. If something sounds too good to be true, it probably is. Unless you are a celebrity who has built up a vast audience in some other media channel, attracting followers is going to take time and effort but the investment will be worth it.
What about buying followers? After all, there are lots of people promoting this kind of service.
The first reason you wouldn’t want to do this is because it goes against the Twitter rules. But worse than that is the fact these so-called followers have absolutely no affinity, connection or interest in you or your business. It would be like your company sending a direct mailing to an un-targeted, generic list. The list would be worthless.
Instead of using these supposedly fast-track ways of building up your follower count, I want to share with you some of my favourite proven ways you can get more loyal twitter followers.
Engage and Inform
Twitter is all about engagement. It is a busy and fast moving platform, so you need to create content that educates, informs, entertains or inspires your followers. This can be done by sharing a good mix of content, both your own and other peoples. You will soon build a large following of people who want to hang out with and follow you because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you want visitors to your website to follow you on Twitter then make sure they can see your Twitter button link. You have to make it obvious to them. Don’t bury the Twitter button at the bottom of your website or blog page. Make it prominent and ask your visitors to follow you. If they are on your website they are obviously interested in learning more about you and what you have to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a link to your Twitter account. (An email signature is small bit of information that gets attached automatically to the end of an Avatrade twitter email message. People typically put their name and contact details in the email signature; however, you are free to put whatever you like.) Make following you on Twitter easy. Again, don’t make them hunt for you.
Add your Twitter ID on your business cards and letterheads.
Although this won’t build you a huge following very fast it is a good habit to get into and is just as important as adding your physical address, telephone number and email address.
Avoid too much promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. If you do, you look like a spammer-or just clueless. Not only will you NOT get additional followers, you will wear out your existing followers and many of them will simply unfollow you.