The Best Places to Shop for Lingerie, Bras, and Underwear
Lingerie shopping doesn’t have to be a hellish experience —at least not when you have the internet, which is full of ways to find your perfect fit, both physically and stylistically, without leaving the house.
We’ve rounded up the very best places to hunt down your next everyday bra sets or show-stopping investment piece for all sizes, style preferences, skin tones, and budgets. To make browsing even easier, the list is broken into three categories: standout pieces (for luxe lingerie, extra-pretty robes, bustiers, garter belts, and more), every day (versatile bras, undies, and comfy sleep and loungewear), and wide selection (boutiques with a sizable assortment of brands, styles, and prices).
Adore Me: Fill out a quiz that addresses your lingerie style preferences and fit details, and you’ll be guided into your own personal Adore Me “showroom.” Your first bra and panty set is discounted to $15, and there’s a large range of styles that are plenty sexy but wouldn’t be totally out of place in your weekday under-wardrobe either. For special occasions, there are corsets, babydoll sets, and more priced around $40. Extra points for offering sizes up to 42G.
Agent Provocateur: Incredibly luxe — and equivalently spendy — fantasy gear at your disposal. Shop here for garter belts, corsets, and playsuits, as well as accessories like hosiery, chokers and chains, and extremely intricate whips.
Fleur du Mal: Fleur du Mal definitely errs on the side of very sexy — thick sheer lace bras and panties, silk tap shorts, garters, and even velvet thongs. On top of lingerie, there are also boudoir-inspired clothes, like silk slip dresses, flowy tuxedo pants, and leather bustier tops.
Harlow & Fox: The lingerie at Harlow & Fox is designed for women who are between a DD and a G cup. If you’re a fan of vintage-style bras and underwear, this is definitely the spot for you (check out the Demetria and Eleanor Hazel collections for proof).
L’Agent: In an act of pure goodness, Agent Provocateur launched this lower-priced line that’s still undoubtedly sexy, but a little more playful. (Think bows, florals, and sheer polka dots, but done in a way that doesn’t feel junior.) On top of being inherently less expensive than its parent line, the site is constantly running sales, marking pieces like this sheer babydoll down from $198 to $50, and basics like thongs and briefs ring in under $15.
La Perla: I mean, you know the deal: So beautiful and so many dollars. You’ll find just about everything you and your wallet could imagine, from elaborate lace-topped bodysuits to honeymoon-appropriate babydolls. If you’re just looking to invest in some serious quality basics, the brand lays out its essential foundation pieces in one convenient corner of its site, with prices ranging from $54 for a basic thong to $524 for a shaping bodysuit.
Lonely: This inclusive New Zealand-based label makes clothes and swimwear too, but the lingerie is far and away from the specialty. Individual pieces hover around $40 to $60, and you can expect a vibe that’s feminine and pretty but with an edge. Plus, the brand also launched a maternity collection last year.
Oh la la Cheri: This Miami-based lingerie brand comes with a self-described “French flair,” so expect a lot of very sexy stuff: open bras, crotchless and open-back panties, mesh bodysuits, and more. The label also recently launched a “Curve” section, so you can shop a full range of sizes all in one place.
& Other Stories: The Swedish fast-fashion brand has a surprisingly great selection of affordable bras, panties, and bodysuits, all in very on-trend colors, materials, and patterns (think color blocking and all kinds of lace). That said, it’s definitely a collection tailored to small-breasted women; there are a lot of soft bras, and sizing for underwire pieces only goes up to 34D.
Aerie: If you’re looking for affordable, comfortable, and widely available undies and loungewear, don’t underestimate American Eagle’s Aerie. We think the company makes some of the best mall-brand underwear out there, and we’re grateful that Aerie uses models that look much closer to real-life than most lingerie brands.
Baserange: Fashioned in bamboo jersey, this is lingerie that’s sexy because it’s about your body as is, not any sort of pushed-up, cinched-in version. Baserange makes comfy, everyday stuff like bralettes and high-waisted briefs, most of which you’ll find in neutral shades like beige, gray, and off-white, ranging in price between $20 and $60.